R
Finance · Analytics

Attribution rebuild recovered $2.1M in wasted spend

How we worked with Harbor Financial to move from "Last-click only" to "Server-side + MMM-lite".

Wasted spend

-$2.1M

Report time

-80%

Lead quality

+34%

Before

Last-click only

After

Server-side + MMM-lite

We stopped arguing about numbers and started making decisions.Harbor Financial
How we did it

The engagement, step by step

  1. 01

    Diagnose

    A forensic audit of data, demand, creative and competitors before a single recommendation.

  2. 02

    Architect

    A revenue model and channel roadmap with forecast ranges leadership can commit to.

  3. 03

    Launch

    Measurement, creative and campaign infrastructure shipped in the first 30 days.

  4. 04

    Compound

    Weekly experiment cadence, monthly strategy reviews, quarterly re-forecasting.

More proof

Other results

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3.8x ROAS while doubling ad spend

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9,400 new patient inquiries in 12 months

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Cited by AI assistants in 71% of category prompts

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